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Karl Lagarfeld empire

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Currently, Karl Lagerfeld is the artistic director of the Chanel fashion house. Lagerfeld joined to Chanel in 1983 12 years after Coco's death. The designer managed to revive the splendor of the Chanel house. He retained the style created by Coco, but also breathed his own spirit into it. To this day every season, it introduces new versions of the Chanel jacket.

Today's Chanel show is a gigantic show in which several thousand guests participate. The scale of this event is evidenced by the number of photojournalists and street style bloggers. Chanel develops all the time. Their products are still very expensive and only a few are able to afford the product of this brand. On the other hand, the company has been on the market for over 100 years, which proves that the brand has always had, has and will have its faithful fans forever.

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FCOM. communication faculty, University of Navarra

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